Aamir Khan’s Sitaare Zameen Par to release on YouTube under pay-per-view model

In a press conference held in Mumbai on Tuesday, announced that his latest film Sitaare Zameen Par will land on YouTube on August 1 and viewers can watch the film at Rs 100 per view. The actor said that the film will be available to watch on his YouTube channel, Aamir Khan Talkies and will not be released on any other digital platform. He also said that going forward, all films produced under Aamir Khan Productions will land on this channel after a theatrical run.Commenting on the launch, Aamir said, “For the past 15 years I have been struggling with the challenge of how to reach audiences who do not have geographical access to theatres, or those who are unable to make it to theatres for various reasons. Finally, the time for the perfect storm has come.He added, “With our government bringing in UPI and India becoming number 1 in the world in electronic payments, with internet penetration in India having grown dramatically and growing everyday, and with YouTube present on most devices, we can finally reach vast sections of people in India, and a significant part of the world. If this idea works, creative voices can tell different stories breaking geographical and other barriers.”