ETPL to open new frontiers for cricket in Europe: Steve Waugh
NAGPUR: Steve Waugh has dabbled in business ventures in the two decades since calling time on his international career, but owning a franchise in the European T20 Premier League is a “challenge” the former Australia captain has embraced, with a larger mission of expanding cricket’s footprint across the continent.
The inaugural ETPL marks a significant step for the game in a region long considered underdeveloped in cricketing terms.
The league will have active involvement from the cricket boards of Ireland, Scotland and the Netherlands, while its ownership group features a mix of global sporting names, including legendary Australian hockey Olympian Jamie New Zealand seamer Kyle Mills and flamboyant Australian batter Glenn Maxwell.
For Waugh, who owns the Amsterdam Flames franchise, the decision to get involved was both strategic and deeply personal.
“To me, Europe is the last frontier of cricket, and that’s why I’m involved,” Waugh told PTI in an exclusive interaction.
“Yes, it was a fairly straightforward decision to get involved in the European T20.””From a business perspective, I’ve actually been involved in business for the last 25 years since I retired.
“I didn’t really go down the traditional cricket pathway The former skipper explained that his post-retirement journey has revolved around independent ventures rather than formal roles within cricket administration.While Waugh has undertaken mentoring roles in the past, he believes the ETPL offers something fundamentally different with a chance to break new ground for the sport.
“I’ve done some mentoring in the past, but this really excites me. It’s a new frontier for cricket in Europe — taking the global game there to expand it and find new cricketers. For me, being part of a franchise like the Amsterdam Flames is really exciting,” he added.
Waugh underlined that his enduring passion for the game extends beyond nostalgia, focusing instead on building sustainable systems and talent pipelines.It’s a great challenge. I’m still very passionate about creating a winning culture, developing players and identifying talent.”
The threat of franchise based T20 leagues in every nook and corner of cricketing world is creating a space for freelancers who excel in just one format.”I see this as a great opportunity for cricket in Europe, and that’s what differentiates it from other leagues. This is the first time such a league is being played in Europe. There are more than 30 countries in Europe playing cricket, and three or four are already participating in the T20 World Cup,” he said.
According to Waugh, the backing of multiple boards and the ICC gives the league both credibility and purpose.
“The region has been underdeveloped and underutilised in the past, so this presents a real opportunity to grow the game. This is new, it’s exciting, and it has the backing of the cricket boards of Ireland, the Netherlands and Scotland, along with the ICC,
But when Waugh was asked if cricket will go the football way with players choosing clubs over country, he didn’t entirely seem convinced even though he has become a T20 investor
“I’ve been focused on my own ventures, including selling and writing books. This is a great challenge for me. It’s a bit of a change from what I’ve been doing, but I’ve been looking for a reason to get back into cricket,” he added.